Casillero del Diablo received enormous support by being chosen the most reliable wine brand in Mexico after a survey published in the Mexican edition of the influential Reader’s Digest Selections magazine.
More than a million people participated in the “2017 Reliable Brands in Mexico” survey by voting for their preferred brands based on their level of satisfaction and emotional stimulous that each brand or service evoked.
Casillero del Diablo formed part the Food & Beverages category and received the most votes in the Wine division. This year’s survey also evaluated new attributes such as image, quality, and innovation.
Reader’s Digest Mexico began this survey in which the different brands compete for consumer confidence in 2010. The winning brand in each category is the one mentioned the most times in statements such as, “The brand I have most confidence in is…”
